dope boy fresh...

ive been knowledgeable about Leaders1354 for about 4 years now. they have always been exactly what the their name is, Leaders. with a wide range of people in their crew, they have always been known to be fashion forward and bend the rules of the norm. recently vic and joe of leader have put together a very interesting project...i got a chance to ask joe himself why he was doing this and his answer was, "no one ever appraoched it like ima try to"... watch as a brand unfolds in front of our eyes...(inspiration)

Me and Vic decieded to create a brand based off things that shaped our culture growing up in the urban community. In our minds the name "Dope Boy Fresh" symbolizes the era of style, art, culture from 1981-1992....Everything about dope boy fresh will be innoavative and fun...from how we sell the tees...to the packaging it comes in...so follow us on our journey. This first installment is "trying to see if we can create our first set of tees with 80 bucks....-JoeFreshGoods

Making a brand .... Dope boy fresh from Joeseph Robinson on Vimeo.